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ANALYTICS & INSIGHTS
Holiday Shopping Trends.
December 06, 2023
In 2023, holiday spending is predicted to surpass pre-pandemic levels for the first time, with consumers increasingly focused on bargain and multi-channel shopping. The increase in spending may affect the lottery industry, as lottery games remain popular as gifts and stocking stuffers at this time of year. In this issue of Data in Motion, we explore the latest holiday shopping trends and share ways the lottery industry can capitalize on increased holiday consumer spending.
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Off-Season Travel
November 08, 2023
A recent Forbes survey showed that Americans are planning fall and winter trips at higher-than-expected rates. In this issue of Data in Motion, we provide highlights from the survey, explore the results of a survey we conducted with lottery players about their travel plans and preferences and discuss adding lottery second chance promotions with travel-themed, experiential prizes instead of cash prizes to the lottery product mix.
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ANALYTICS & INSIGHTS
Artificial Intelligence
October 25, 2023
Artificial intelligence is here to stay. The growing market for AI is affecting many industries, including lottery. In this edition of Data in Motion, we explore a variety of ways lotteries can responsibly use this powerful tool to connect with players, better understand them and maximize revenues for good cause programs.
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ANALYTICS & INSIGHTS
A Closer Look at Bloc Lotto
October 11, 2023
Bloc Lotto – which includes Powerball and Mega Millions – has become the leader in the terminal-generated game category, with an increase in sales of $4.4 billion from fiscal year 2022 to fiscal year 2023. In this edition of Data in Motion, we take a closer look at the category and explore some reasons for its impressive growth with Mega Millions as the primary driver.
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ANALYTICS & INSIGHTS
Fiscal Year 2023 Sales Summary
September 27, 2023
For most lotteries, fiscal year 2023 concluded at the end of June, and the numbers are now available. In this edition of Data in Motion, we review sales and gross gaming revenue for both the instant scratch and terminal-based game categories and share insights and highlight trends across price points.
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ANALYTICS & INSIGHTS
Inflation and Instant Scratch Game Sales
September 13, 2023
After several years of extraordinary sales, instant scratch game sales have softened recently as inflation impacted all sectors of the economy. Scientific Games’ Market Research Team surveyed lottery players to learn more about changes in their discretionary income spending habits. In this issue of Data in Motion, we share consumer feedback from the survey and explore the effect of inflation on instant scratch game sales.
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